The gaming industry is one of the fastest growing fields in the global marketplace. According to a report by Newzoo, the global market of games was estimated to be $218 billion in 2023, with most of the players coming from different regions and various cultures. As game developers try to capture a significant share of this lucrative market, the need for software localization services has become more evident than ever.
Going a step beyond translation, localization adapts the entire gaming experience to meet the cultural, linguistic, and legal expectations of players from different regions. In this web blog, we will explore how software localization solutions can benefit game developers.
Expands Global Reach and Increases Revenue
One of the most important benefits of localizing software is expanding one’s game reach to international markets. By localizing the contents of a game, the developer can tap into new regions, thereby increasing their potential target player base. For instance, China, being the world’s largest gaming market, accounts for more than 25% of revenue from global gaming. To succeed in China, games need to be localized not just in language but also in cultural preferences, user interface, and compliance with the local laws and regulations.
Case Study: Localizing the mobile game Clash of Clans into multiple languages like Chinese, Japanese, and Korean led to its success. Supercell, the parent company of Clash of Clans, was able to capture a significant share of the Asian market. As a result, Clash of Clans became the highest revenue-generating mobile game globally.
Enhances User Experience and Engagement
Expert video localization services include adapting the contents of the game to fit into the cultural context of the target demographic. This involves translating the in-game content, like the names of characters, dialogs, jokes, idioms, and even the color palette, to ensure that it aligns with the preferences of the target audience. Software that feels organic and relatable to players across different regions has a high chance to enhance the user experience and promote deeper engagement, thereby increasing the chances of success.
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Boosts Healthy Competition
The gaming industry has a highly competitive environment, and localization plays a huge role in differentiating between game developers and determining their success. A well-localized game has a higher chance to stand out in the market. It attracts players who prefer their gaming experiences to be well suited to their language and resonate with their culture.
Players perceive localized games as more professional and trustworthy, which positively impacts the game’s reputation and enhances its marketability. For instance, the game PUBG Mobile became an enormous success due to the power of localization. PUBG Mobile took the assistance of game localization services to localize its contents into over 20 languages with region-specific content and promotions. This strategy helped the company gain more than one billion downloads and become a global success.
Compliance with Local Regulations
Countries have different regulations and laws regarding their content consumption, especially when it comes to gaming. The localization solutions help the software developers ensure that their programs comply with the local regulations, censorship policies, and age ratings. Any mistake or non-compliance could ban or restrict the game in certain areas. This may result in a loss of revenue as well as damage to the reputation of the company.
For instance, in Germany, software that has excessive violence or Nazi symbols is subjected to strict regulations. Hence, developers should remember the importance of localizing their content and adhering to the respective laws of each country. This approach would help them avoid unnecessary restrictions and delays, ensuring that the content reaches the target audience smoothly and on time.
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Corollary Words
In the global game market, localization solutions are no longer an option but an indispensable tool for guaranteeing success to software developers. These solutions maximize reach, increase revenue, and enhance player engagement. By investing in professional Language Service Providers like Somya Translators that offer the best software localization solutions at the most affordable rates, you can gain success in the global comparative market. Get in touch today to avail yourself of a free quote!