Subtitling Services: What Are the Top 5 Industries Using Them?

Today, digital content has become highly efficient for brands trying to reach diverse audiences. But in a multilingual world, offering video content in one language is not enough. To truly establish an organic bond with lingually diverse consumers, brands reach out to professional subtitling services. These services offer accurate and consistent subtitles to video content, ensuring they resonate with the target audience.

In this blog, we will explore the top 5 industries that regularly need to use subtitling services.

What are the Top 5 Industries Using Subtitling Services?

• Entertainment Industry

We all can guess that the entertainment industry must be at the forefront of utilizing professional subtitling services.

Have you ever gone to a movie theater and noticed the film certificate shown at the beginning of the movie? You may remember it has U, U/A, or A, written in bold letters. But did you ever focus on the name of the movie in the certificate? In some movies, the name is written as the movie name (with English subtitles).

So, what is the play here? Well, these movies have been instructed by authorities to provide relevant and accurate subtitles for higher engagement. The language is not just limited to English; regional language movies and even Hindi movies provide subtitles in other languages. Apart from theaters, streaming or OTT platforms, like Amazon Prime Video, Netflix, and JioHotstar, are required to provide multilingual subtitles for an enhanced viewing experience. Since the turn of the 21st century, movies, TV shows, and documentaries have crossed linguistic and geographical boundaries, reaching a global fan base. India is at the center of this entertainment expansion wave, with more than 2000 movies released every year in over 20 languages. Several production studios and theaters often seek professional subtitling services in India to cater to the rising demand for multilingual content in the country.

For example, Netflix’s most popular series, Squid Game (originally in Korean), offers subtitles in more than 30 worldwide languages. This usage of accurate subtitling services resulted in over 400 million views of the thrilling series.

• E-Learning Industry

“Learning is the pillar of self-growth.”

In this digital era, learning is not limited to physical classrooms and books. With advancements in technology, ardent learners are shifting towards online platforms. This massive shift has created a $10.5 billion market (as of 2023) for the e-learning sector. However, to cater to diverse multilingual consumers, e-learning companies have often used subtitling services. A vital part of the industry, these services make learning materials, like tutorial videos, teacher audio recordings, and interactive presentations, accessible to a wider audience. A beneficial use of subtitling is that it isn’t just inclusive for those who don’t speak the common language or hail from diverse backgrounds, but also for those with hearing impairments.

For example, India has seen the rise of several e-learning companies, such as BYJU’S, upGrad, and Physics Wallah. These companies hire professional linguistic agencies for their immaculate and accurate subtitling services.

• Medical and Healthcare Industry

Clear and understandable communication is necessary in the medical sector. The industry heavily relies on accurate instructional content, such as instructional CPR videos, health awareness presentations, and medical product demonstrations. A foreign language subtitling company ensures that the message carried by these videos reaches a diverse audience, irrespective of linguistic barriers.

To provide flawless medical services, many health organizations partner with certified translation agency to ensure that their content, like medical training videos, surgical procedures, and telehealth consultations, is available in multiple languages.

At the end of the day, by accurately communicating medical content to linguistically diverse consumers, professional subtitling services improve the overall quality of the healthcare sector.

Do you know who the top ten medical translation service providers in India are in 2025? To explore, check this blog: Medical Translation Services: Top Ten Masters in 2025!

• Tourism and Hospitality Industry

The travel industry thrives by connecting with diverse customers. An ideal way to make this connection efficient is by speaking the customer’s native language. Subtitling services are essential in this, as they address language issues and foster a bond between consumers and tourism companies.

From promotional videos, tourism commercials, virtual guides, and customer service content, travel agencies partner with foreign language subtitling companies to communicate efficiently with consumers from different linguistic backgrounds.

For example, Airbnb, an American hospitality and homestay agency, has established a global presence using multilingual solutions. The company presents its promotional videos in multiple languages, thereby expanding its reach to diverse regions. In India, Airbnb—though relatively new—has made giant commercial strides by connecting organically with consumers.

• Marketing and Advertising Industries

Marketing and advertising companies offer engaging visuals for better results. However, without subtitles, these visuals won’t communicate efficiently enough, and the message won’t be clear to several audiences. With brands investing in digital advertising services, subtitles have become essential in video content.

For example, social media platforms, such as Instagram and YouTube, have vast global audiences. Furthermore, the majority of their revenue comes from targeted visual advertisements. By adding accurate multilingual subtitles to these video ads, social media platforms ensure organically connect with viewers from different regions.

Another example is Coca-Cola, a global beverage company, that uses professional subtitling services in their ad campaigns to make them resonate with local consumers.

Subtitling Services Can Be the Right Fit!

Subtitling services have far surpassed being a luxury and become a necessity. To expand global reach, businesses constantly look for new avenues, and given the appeal of audiovisual content, subtitling services are quite efficient. Somya Translators, a leading translation company based in India, can be your perfect linguistic partner if you want either of the following:

• Enhance Customer Experience
• Improve Brand Visibility
• Increase Engagement
• Get Higher Returns
• Foster Organic Bonds with Consumers

For the past 16 years, our exceptional subtitling services have assisted global brands in offering high-quality multilingual audiovisual content to their consumers.

Some immaculate subtitling services we provide are:

• Broadcast Subtitling
• Promotion and Advertising Subtitling
• Television and Film Subtitling
• Online Training Video Subtitling
• Pre-Recorded Surgical Video Subtitling
• And much more.

So why wait? Let’s collaborate and take your video content to the farthest corners of our linguistically diverse world.