DTP Services: How to Create Accurate Multilingual Content?

Have you ever wondered how the banners, posters, and other visual content you see regularly are often available in multiple languages? Furthermore, have you noticed how the layout of these documents is the same, only the language written differs? This is the magic of multilingual desktop publishing, or DTP. Professional linguistic agencies worldwide provide top-notch DTP Services to brands expanding into linguistically and culturally diverse markets.

In this blog, we will explore how DTP services ensure that the original essence of content is perfectly captured in its translated version.

What Are DTP Services?

A DTP process involves curating visually rich content, such as brochures, manuals, posters, banners, etc., using design tools like Adobe InDesign and Illustrator. As an essential service of the translation industry, DTP ensures that content is engaging, visually pleasing, and ready to print while maintaining accuracy and preserving the original vibe.

Generally, translations change the length and structure of a sentence. For instance, while translating from English into German, sentences may be longer than the original. Without DTP services, these translations can disrupt design, readability, and tone—­making the content unpleasing.

Professional DTP Services don’t just translate content; they capture the true essence.

How do DTP Services Preserve Originality?

DTP operators employed by Professional Translation Services consider several aspects to ensure originality is kept intact in the translated content.

Preserving the Tone

The tone of a digital document sets the narrative and influences how the content will be perceived by the target audience. Imagine a restaurant menu card in English, with direct phrases in bold fonts. During translation into Spanish, the menu can lose its appeal due to longer phrases that cramp the layout.

A skilled DTP operator can avoid this by

• Adjusting Translated Layouts: They format spacing and texts to fit translated sentences effortlessly.
• Correct Font Choice: Experts choose fonts that match the original’s intensity.
• Maintaining Emphasis: They ensure that translated text is readable and carries the same fluency and rhythm as the original.

For example, DTP services translate luxury footwear catalogs in a way that ensures that the tone exudes elegance and richness in every language.

Keeping the Same Style

The style of content­—formal, casual, or technical—reflects the personality of the brand. When a document translation service offers DTP solutions, they match the expected style and handle written scripts carefully.

• Mindful of Right-to-Left Languages: Languages like Arabic and Hebrew are written from right to left, which can create issues in the design. The DTP artist adjusts the layout in a way that facilitates these tweaks and keeps the aesthetics consistent.
• Utilizing the Correct Character Scripts: Some languages, like Chinese, have specialized characters and diverse dialects. These need to be implemented carefully in the DTP process to ensure accuracy and meet expectations.
• Cultural Adaptations: Certain colors may be considered offensive in the target region’s culture. In this case, linguists use local equivalents and add them perfectly to the translated content.

Proofread and Review

Certified Translation Services offering DTP solutions conduct multiple rounds of quality checks and reviews to ensure unmatched accuracy. These reviews are done by separate professionals to check for placement and accuracy of every design element. Furthermore, professional services also check for cultural sensitivity and proofread content to ensure the highest quality is achieved.

Do you want to explore how to translate perfectly? Then get expert tips through this blog: Creating a Style Guide for Translation: 9 Essential Tips!

Final Words!

Multilingual desktop publishing is an important service of the translation industry that enhances the appeal of content. It aligns text and design and makes your content aesthetic and resonant. So, if you need to translate visually rich content, check out professional DTP and translation services like Somya Translators, an ISO 17100:2015 certified language service provider.

We have led the translation industry over the past 16 years, having collaborated with diverse organizations to provide aesthetically pleasing digital content.

Some unique DTP services we offer are:

• Multilingual typesetting and desktop publishing
• Creation and editing of technical drawings
• Pictorial and graphical editing for e-learning materials
• PPT slide creation and editing
• Layout designing for marketing material like brochures, pamphlets, and hoardings

And much more.

So, if you are looking to translate beyond words and establish your brand’s voice globally, then let’s connect and explore fruitful collaboration opportunities!