Did you know that the South Korean film Parasite made history at the 92nd Academy Awards by becoming the first non-English language film to win the Oscar for best picture? While the film has wonderful storytelling and direction, it was the assistance of subtitles that made the film a global success. This also highlights how subtitling solutions can take video from a niche market to mainstream global success. Without accurate subtitles, Parasite might have remained only a regional success rather than a global cultural mega hit.
We live in a digital age where video content is of unmeasurable value. From Netflix videos to YouTube tutorials, content consumption through the medium of videos is more than ever before. Viewers from around the globe can enjoy the videos when the content is relevant and provided in their native language. Such audiences may also have specific needs that require additional support. The subtitle service for videos resolves this issue by making the visual material accessible to audiences worldwide.
The video closed captioning services include converting the spoken dialogue or written text into the target language or simply translating audio to text for viewers who have hearing impairments. These solutions address and resolve the shortcomings of a diverse range of industries, from entertainment and education to corporate training and marketing. Effective subtitling guarantees accuracy, timing, and cultural relevance, all while maintaining the intent and tone of the original message. In this web blog, we shall understand the role of subtitles in increasing accessibility & global reach.
• Expands Global Reach
The demand for video content has increased in recent years, with over 85% of Internet users watching videos on their devices. This trend has become an unconscious habit in the day-to-day lives of people and is not only confined to English-speaking audiences. From international consumers to regional natives, the demand for seeking information in native languages has increased over the decades. Therefore, subtitles enable the content creators to overcome language shortcomings and ensure that their message can reach the global audience.
For instance, the entertainment industry relies heavily on subtitles for global distribution of film. Netflix is one of the largest streaming platforms in the world that offers videos in more than 190 countries, and subtitles play a huge role in this expansion. Shared data of Netflix says that 80% of their viewership comes from outside of the U.S. This highlights that subtitling services are an indispensable tool in global expansion and reaching viewers in diverse regions.
You might also be interested in exploring the role of language in cultural preservation. If you want to learn more, you can read this interesting web blog on Translating Traditions: Role of Language in Cultural Preservation, Challenges, and Way Forward.
• Promotes Inclusivity
Subtitles play an essential role in making videos accessible to people with hearing impairments. According to the World Health Organization, around 1.5 billion people globally experience some form of hearing loss. Subtitles and closed captioning for live-streaming video play an essential role in making content enjoyable for this demographic. In countries like the United Kingdom, television broadcasts are mandated to subtitle for the benefit of the hearing impaired. Such initiatives promote inclusivity and accessibility of the content.
LOOKING FOR PROFESSIONAL SUBTITLING SERVICES?
Get the best Video Subtitling Services at the most reasonable rates here!
• Increases SEO Engagement
Subtitling solutions also enhance the SEO optimization for videos. Google cannot crawl through video, but it can definitely crawl through text. By providing closed captions to videos, content creators can increase the chances of their videos appearing in the search results. This in turn results in greater visibility and engagement. According to a study conducted by Plymouth Rock Studios, it was found that videos with subtitles have a 15% higher watch rate than those without titles. Also, the retention rates tend to increase when subtitles are provided because viewers are more likely to watch the video in its entirety.
• Aids E-learning Platforms
The educational sector highly benefits from closed caption services. For instance, educational platforms like Udemy, Coursera, and Khan Academy offer subtitles to cater to students coming from diverse linguistic backgrounds. By providing captions in multiple languages, these platforms are able to reach students globally, irrespective of their native language. The subtitles also help students to better understand complex material. It makes learning inclusive and enhances the learning experience for students who prefer reading over listening.
It might also interest you to learn about the importance of digital marketing translations in today’s interconnected world. If so, you can read this informational web blog on Digital Marketing Translations: The Need of the Hour.
Conclusion
Video subtitling solutions have become an effective tool for business content creators and educators who want to expand their reach, accessibility, and viewer engagement. By investing in expert language service providers like Somya Translators, who offer deft video subtitling services, you can unlock a broader target audience.